"Let's all push ourselves here" - OpenAP is only trying to bring together media companies, agencies, brands, measurement and data providers to advance data-driven TV advertising in a way that satisfies all parties - including consumers.
- Author
- Mike Shields
- Published
- Mon 12 Sep 2022
- Episode Link
- https://next-in-media.simplecast.com/episodes/lets-all-push-ourselves-here-openap-is-only-trying-to-bring-together-media-companies-agencies-brands-measurement-and-data-providers-to-advance-data-driven-tv-advertising-in-a-way-that-satisfies-all-parties-including-consumers-3wYOOqXJ
Next in Marketing spoke with Ed Davis President, Product & Operations at OpenAP about how the media venture - jointly owned by NBCUniversal, Paramount, Warner Discovery and others - has rolled out a series of news products, including a centralized data hub, an identity framework and a measurement tool - all aimed at helping marketers better target consumers, while reducing waste in their media spending (so people stop seeing the same ads again and again).
Guest: Ed Davis
Host: Mike Shields
