Jonah Goodhart thinks the ad business needs a complete do-over on measurement - and AI will lead the way
- Author
- Mike Shields
- Published
- Tue 07 Feb 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/jonah-goodhart-thinks-the-ad-business-needs-a-complete-do-over-on-measurement-and-ai-will-lead-the-way-obBE_FT0
The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his latest investments in metrics startups, and how he sees digital ad creative as the next frontier for innovation.
Guest: Jonah Goodhart
Host: Mike Shields
