"It's insane" Paramount's John Halley on keeping up with the changing TV ad market
- Author
- Mike Shields
- Published
- Tue 26 Sep 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/its-insane-paramounts-john-halley-on-keeping-up-with-the-changing-tv-ad-market-0ubyFTv5
Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen is on the comeback trail, and why he thinks TV networks can steal dollars from social media.
Guest: John Halley
Host: Mike Shields
In Partnership with: Comcast Advertising
Produced by: Fresh Take
