How TV is borrowing from the social media ad playbook
- Author
- effectv, comcast advertising, Mike Shields
- Published
- Tue 17 Oct 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/how-tv-is-borrowing-from-the-social-media-ad-playbook-zXhHFf61
Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could lead to a much longer tail for the medium.
Guest: Pooja Midha
Host: Mike Shields
Sponsored by: Comcast Advertising
Produced by: Fresh Take
