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How The Dodo went from cute pet videos on Social platform to conquering all media

Author
The Dodo, Appsflyer
Published
Wed 23 Mar 2022
Episode Link
https://next-in-media.simplecast.com/episodes/how-the-dodo-went-from-cute-pet-videos-on-social-platform-to-conquering-all-media-Z0xXIF2d

YuJung Kim, president of the animal focused media brand, spoke to Next in Marketing about the path from starting out as a Facebook centric brand to a company that produces content for Netflix, TikTok, Animal Planet and even a series of children's books.

 

Guest: YuJung Kim

Host: Mike Shields

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