How Instacart is trying to prove that retail media really drives incremental sales
- Author
- Instacart, Mike Shields
- Published
- Tue 25 Apr 2023
- Episode Link
- https://next-in-media.simplecast.com/episodes/how-instacart-is-trying-to-prove-that-retail-media-really-drives-incremental-sales-YD532mud
Next in Media spoke with Ali Miller, Vice President of Product Management, Ads Instacart about building an advertising company at 100 mph, how the company is using data science to prove that its ads are getting people to buy things they weren't planning to, and what might be next for conversational shopping backed by AI.
Guest: Ali Miller
Host: Mike Shields
In Partnership with: Beet.TV
Sponsored by: MiQ
Produced by: Fresh Take
