How brands are using TikTok to create new products, including Chipotle menu items
- Author
- TikTok, Mike Shields
- Published
- Tue 14 May 2024
- Episode Link
- https://next-in-media.simplecast.com/episodes/how-brands-are-using-tiktok-to-create-new-products-including-chipotle-menu-items-fVfJAnBl
Next in Media spoke with Tim Natividad, US Head of Enterprise Sales at TikTok, about how the company is trying to vie for traditional TV dollars - while also helping brands embrace a whole new form of marketing on what he calls a "participation engine.'
Guest: Tim Natividad
Host: Mike Shields
Sponsored by: Epsilon
Produced by: Fresh Take
