Dazn's Walker Jacobs on Lessons From Streaming Global Sports Events, and What YouTube in for with its First NFL Game

🔖Chapters:

00:00 - Introduction and DAZN Overview

01:12 - DAZN's Global Sports Streaming Scale

03:58 - Creating the FIFA Club World Cup Tournament

07:43 - Managing Complex Global Live Streaming

14:26 - The State of Sports and Streaming Industry

18:40 - Lessons from Amazon's Thursday Night Football Launch

27:30 - DAZN's US Growth Strategy and Original Content

💡Takeaways:

🌍 DAZN operates as the world's largest sports streaming service, handling over 90,000 live events annually across 200+ countries and territories.

⚽ The FIFA Club World Cup represented the most ambitious global streaming project ever attempted, featuring 64 matches in 13 languages across 196 countries with just six months of preparation time.

🤝 Strategic partnerships with linear broadcasters like TNT Sports and Univision helped maximize reach while building the DAZN brand in new markets.

📺 80 of the top 100 broadcasts in 2024 were live sports, highlighting the critical importance of sports content for both traditional and streaming platforms.

🎯 When entering established sports advertising markets, new streaming platforms should focus on "not screwing up" the basics before attempting to revolutionize the experience.

📱 DAZN is integrating its Whistle Sports original content division with its live streaming platform, creating DAZN Originals that will be exclusive initially before going wide.

🏈 The company is expanding its US footprint beyond boxing with Spanish-language soccer rights and new NFL-themed original programming.

🚀 Success in global sports streaming requires massive technical preparation, with CDN capacity planning and platform stability being critical for simultaneous worldwide viewership.

Follow Walker Jacobs: https://linkedin.com/in/walkerjacobs DAZN: https://dazn.com