Brian Morrissey on Why We'll Never Escape Advertising and Why 2021 May Represent a Return to Sanity in Digital Publishing
- Author
- Mike Shields, Brian Morrissey, Digiday, AppsFlyer
- Published
- Wed 16 Dec 2020
- Episode Link
- https://next-in-media.simplecast.com/episodes/brian-morrissey-on-why-well-never-escape-advertising-and-why-2021-may-represent-a-return-to-sanity-in-digital-publishing-qiQt_mPe
Longtime Digiday Editor-in-Chief and Founder of The Rebooting, Brian Morrissey digs into which advertising and media trends from the wild year that was 2020 will stick, and which won't have much lasting impact in the new year. Despite all the privacy updates and regulation, he believes that brands and ad tech companies will always find a way to adapt. Brian also discusses the parallels he sees in the recent fallout in digital publishing and the various business model pivots that industry has seen and the still-saturated DTC brand sector.
Guest: Brian Morrissey
Host: Mike Shields
Producer: Kenya Hayes
