"Brands Aren't Going To See It Coming" Why Marketers Are About To Be Rocked by the Creator Economy
- Author
- AppsFlyer, Hannah Grey
- Published
- Wed 16 Jun 2021
- Episode Link
- https://next-in-media.simplecast.com/episodes/brands-arent-going-to-see-it-coming-why-marketers-are-about-to-be-rocked-by-the-creator-economy-d_M7oWNu
Jessica Peltz-Zatulove, Founding Partner of the venture capital firm Hannah Grey, says that marketers have no choice but to dive deeper into the creator universe, even if they find it 'terrifying." According to Jessica, if marketers don't take the leap, they may find themselves in direct competition with influencers. Jessica also highlights what she looks for as a potential investor in ad tech, and how she's working to support more female founders.
Guest: Jessica Peltz-Zatulove
Host: Mike Shields
Producer: Kenya Hayes
Dedicated to the memory of our editor, Daniel Gluckman.
