As Hershey moves its budgets from TV to digital, everything is getting harder

Next in Marketing Vinny Rinaldi, Head of Media & Analytics at Hershey, the kind of marketer that has traditionally used TV advertising to reach - everybody. Over the the past few years the company has shifted a large majority of its spending to digital channels in search of more accountability. Yet the industry keeps throwing up more walled gardens - making this transition much more challenging.

Guest: Vinny Rinaldi

Host: Mike Shields