Beat the Hype—How to Market AI with Diego Lomanto from WRITER

How do you cut through the AI noise, build trust in uncertain markets, and lead your marketing organization through constant reinvention? Diego Lomanto, CMO at WRITER, shares his blueprint for enterprise storytelling, customer-centered go-to-market, and scaling AI with impact.

Host Francois Ajenstat opens up the conversation by asking how Diego’s unique journey has led him to where he is today. Making the jump from automation to AI, Diego shares how his time at UiPath shaped his approach to building with speed and rigor. 

You’ll hear how WRITER’s marketing team stays agile in a fast-evolving category, why human-led engagement still wins in an AI-first world, and how to empower customers to evangelize change from within.

Diego also shares lessons on hiring for adaptability, partnering deeply with your product teams, and making storytelling a competitive advantage. Whether you’re leading go-to-market for a scaling SaaS company or navigating the enterprise AI wave, this episode delivers practical strategies for marketing leadership in motion.

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Guest Bio

Diego Lomanto is a B2B product and marketing expert with 20 years of experience in global enterprise software. He is currently the CMO at WRITER, where he has been since 2024. 

He is adept at building and leading product and marketing organizations and is a graduate of the NYU Stern School of Business with an MBA and a specialization in strategy and marketing. His specialties include B2B and SaaS, strategy and competitive analysis, product innovation and development, go-to-market strategy, brand vision and positioning, and digital marketing. 

He is skilled in demand generation and funnel optimization, product marketing, and sales enablement. He also acts as Startup Advisor/Investor.

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Guest Quote

“What I love about what AI has done is, it helps people and companies get started and it helps them scale, and that middle part is where the magic happens. You're giving the humans much more time, bandwidth, and opportunity to focus on the magical part of marketing. The creativity, the story you want to tell, the people-oriented parts of the job. And you're able to do that because AI is giving you the tools to generate a lot of ideas. When you're ready to take something to market, scaling it is so much easier and faster than before.” – Diego Lomanto

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Time Stamps  

00:00 Episode Start

01:50 How WRITER is transforming the world

03:50 Diego's journey from automation to AI

06:30 Marketing AI with human success stories

11:45 A commitment to reinvention

14:35 Culture is critical at fast-pace organizations

19:00 Maintaining core principles amidst product evolution

20:40 How WRITER delivers above and beyond

23:30 Merging best in class technology with a forward looking culture

25:30 Real opportunities for AI in marketing

31:30 Product marketing alignment

35:00 Diego's journey to the CMO seat

38:45 Diego's "Oh Sh*t" Moment

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Links

• Connect with Diego Lomanto on LinkedIn
• Check out WRITER
• Connect with Francois Ajenstat on LinkedIn
• Check out Amplitude