The Little-Known Way Creators Are Building BILLION Dollar Businesses

Matt McGarry discusses the concept of Negative CAC—how smart companies turn marketing into profit. He shares real-world examples from media and SaaS, showing how digital products and media can fuel growth and long-term profitability.

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https://www.newsletteroperator.com/p/negative-cac

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Episode Topics & Timestamps

00:00 Understanding Negative Customer Acquisition Cost (CAC)

02:58 Examples of Negative CAC in Action

05:53 The Role of Media Companies in Negative CAC

08:59 Long-term Implications and Future of Negative CAC