The State Of The Current Marketplace with Tomas Keenan | EP 92

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Imagine being a service-based business owner one day and suddenly finding yourself as an author, public speaker, and business coach. Our guest for this episode, Tom Keenan, did just that, and he's here to share his journey and secrets to success. With tales of personal self-awareness and the G3 method for scaling companies, Tom's story is sure to inspire and enlighten you. He emphasizes the importance of being passionate about your work and understanding every aspect of your business. His story is about more than just business growth; it's about personal development too.

One of the most powerful insights you'll gain from Tom’s experience is the importance of documenting Standard Operating Procedures (SOPs). As we discuss the benefits of SOPs for both office and field workers, you'll see how crucial they are when it comes to training new hires. Software tools like Loom, Fireflies, and Otter can help streamline job documentation and increase efficiency. We even touch on the idea of hiring a videographer to document common tasks in the field. And who knows, it might just lead to a breakthrough in your business!

But the conversation doesn't end there. We also take a look at the future of small businesses and how the changes of 2023 will impact the coaching industry. Tom shares valuable insights about standing up for oneself within a corporate environment and understanding consumer behavior. Plus, we tackle the dilemma of impulsive software and coaching purchases, offering some advice on how to avoid them. By the end of this episode, you'll not only gain a wealth of knowledge but also get to know more about Tom's coaching and consulting organization, Step it Up Academy.

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