How Epic Store Finds Users, Debunking the Marshmallow Test & Banning Fake Reviews

Epic Games Store's long running free games program seems to be paying off for their user acquisition strategy, despite their low sales of exclusives. They still can't hold a candle to Steam though.

The Marshmallow test is supposed to determine a child's future. The latest studies actually debunk it, and prove that you really aren't limited. At least not that way.

The US FTC has finally banned fake reviews. YAY. We'll see how they enforce it but hopefully this leads to a major reduction in fraud.

Epic games free giveaway 

- Epic Games' free game giveaways have been "magical" for user acquisition | GamesIndustry.biz 

Debunking the Marshmallow testing

- Delay of gratification and adult outcomes: The Marshmallow Test does not reliably predict adult functioning - Sperber - Child Development - Wiley Online Library

- Delay of gratification and adult outcomes: The Marshmallow Test does not reliably predict adult functioning  

FTC vs Reviews

- New 163-Page FTC Regulation Bans Fake Reviews, Testimonials, And More In "Final Rule" - What Does It Mean For Review Bombing? - Bounding Into Comics 

Full Show Notes : https://docs.google.com/document/d/1S1JXbx8j5kULMFGaHMONym5vt2dSG68stYsHlHGxEv8/edit?usp=sharing

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