In a clever marketing stunt, Marvel Comics created a fake Zillow listing for the Baxter Building, the iconic headquarters of the Fantastic Four. The promotion was designed to generate buzz for the new comic series, Fantastic Four: First Steps, which offers a modern retelling of the team's origin.
The detailed and humorous listing places the 30-story building at 42nd Street and Madison Avenue in New York City. It advertises the top five floors for lease at $1.2 million per month. The listing is filled with nods to the comics, boasting amenities such as:
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