Disney CEO Bob Iger Says THUNDERBOLTS* Is Part of Marvel’s New Quality Over Quantity Approach

The article discusses Disney CEO Bob Iger's recent comments about Marvel Studios' new strategy, highlighting "Thunderbolts" as a key example.

Essentially, Iger acknowledged that Marvel had prioritized quantity over quality in recent years, leading to a dilution of focus and some underperforming projects. The new strategy involves:

1. Reducing output: Making fewer films and series.
2. Focusing on quality: Ensuring each project is strong.
3. Leaning into established franchises and sequels: Relying on successful, popular characters and storylines.
4. "Thunderbolts" as an exemplar: Iger cited "Thunderbolts" as a way to leverage existing, popular characters (like Bucky Barnes, Yelena Belova) in a new team-up dynamic. It's not a direct sequel to a single hero's film but uses familiar faces, fitting the strategy of working with established IP rather than necessarily launching entirely new, unknown characters.

Visit https://nerdist.com/article/bob-iger-says-thunderbolts-is-marvel-studios-new-strategy/ to read or listen to the article.

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