AMC Theaters Will Run EVEN MORE Commercials Before Its Movies Start

AMC Theatres plans to increase the number of commercials and ads shown before its movies begin. The change was announced by AMC CEO Adam Aron during a recent earnings call.

Here are the key points:

• The Goal is More Revenue: The primary reason for this change is to increase the company's revenue.
• Comparison to Europe: Aron justified the decision by pointing out that European cinemas often run 30-40 minutes of ads, suggesting that AMC—with its current 15-20 minute pre-show—has room for growth.
• A "Thoughtful" Increase: The increase will not be drastic. Aron stated they will be "thoughtful" and add just "a few more minutes" of commercials to the existing pre-show.
• Placement of Ads: These new commercials will be added to the pre-show block (like the "Noovie" segment) and will run before the movie trailers start.

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