A Toys ‘R’ Us Feature Film Is in Development

A movie about the history of Toys "R" Us and its founder, Charles Lazarus, is currently in development. The project is a collaboration between WHP Global, the parent company that owns the Toys "R" Us brand, and production company Radar Pictures (known for films like Jumanji and The Last Samurai).

The film will be a biopic focusing on Charles Lazarus' journey. It will detail how the World War II veteran started a baby furniture store, recognized the booming post-war demand for toys, and eventually revolutionized toy retail by creating the "supermarket for toys" concept that became the iconic Toys "R" Us chain.

Kevin McKeon, along with Pete A. Minter and Jody Lambert, are attached to write the screenplay. The movie aims to capture the nostalgia and cultural impact of the beloved brand, coinciding with its recent revival efforts (like its presence within Macy's stores). It's positioned as a story about vision, innovation, and the magic associated with the toy store.

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