Why Does John Hodgman Like Malört So Much?

Comedian John Hodgman, longtime fan of the lovingly-reviled Swedish spirit called Malört, tells Nerdette, “I’m fascinated with things that are still regional in an increasingly non-regional country.” He also calls the disagreeable beverage "“a delightful, heady blend of pencil shavings and shame.”  Nerdette's Tricia Bobeda talked with Hodgman about his new book, Vacationland, before inviting in Sam Mechling, director of marketing for Jeppson's Malört, to better help us all understand this unique, wormwood-based liqueur. Prost!