Neon Noise Podcast

What if we could tap into our best customers' minds and figure out exactly what they wanted and what they would spend their hard-earned money on.

This would be fantastic! Rather than building a prod…

If you ever took a marketing course in college, there is a chance you used a textbook authored by Dr. Phil Kotler.

Dr. Phil Kotler is the S.C. Johnson @ Son Professor of International Marketing at th…

Doing business with customers means we handle sensitive customer data.

We see news headlines of major companies with (perceived) security measures in place having customer data breaches at an increas…

I'm not going to blow your mind by stating that blogging is an important component of any content strategy.

We all know that.

To be fair though, if this is something we all KNOW... why aren't we al…

Attracting and retaining top talent seems to be a hot topic at the moment. Anyone that has ever hired an employee knows that it's not the easiest task.

• How do you find the right person?
• What can you…

Consumers trust online reviews.

We love to read the good and the bad others have written about their experience or a product.

As a business owner, there are a couple challenges when it comes to revie…

Landing big contracts with hospitals or large corporations is not easy.

• Who should I talk to?
• How do I increase my chances of winning a contract?
• Should I invest 10 hours preparing and responding to…

Sometimes you have to go to extremes to break through the noise and connect with people... the shock n' awe approach. For Brian and Jason of Good Fucking Design Advice, that was use of the F-word. Se…

Amazon is a juggernaut in the retail world and anyone can sell pretty much anything in their Marketplace. The trick is learning how to make money doing it. Can Amazon provide the global platform you…

We are all in search for that one thing we can do to take our marketing to the next level.

What is that missing component that can be the game changer we are searching for?

Trevor Crane has the answe…

We all need guidance no matter how good we are.

All the Greats had Great Coaches... think Michael Jordan and Phil Jackson.

While it might be easy to correct a noticeable performance issue, sometimes …

One of my favorite quotes of all time is "The harder I work, the luckier I get."

This is something I read a long time ago and it stuck with me. I've had the privilege of seeing it come true on severa…

Business owners and entrepreneurs are natural DIYers.

As we get a new venture going or try to continue growth of a venture that is beginning to gain traction, we search for ways to save money and tur…

Podcasts are the new kid on the block gaining in popularity to both listeners and advertisers trying to market to these listeners.

Does podcast advertising work?

How is this different than radio?

Who…

What is the sound you hear when Microsoft Windows shuts down?

How about when SportsCenter comes on ESPN?

There are endless examples of recognizable audio that we instantly associate with particular c…

Have you ever attended a webinar?... Sure you have.

Did you know you were going to be pitched something at the end of that webinar... Sure you did.

Will you attend another webinar... I'm sure you wil…

What is your brand identity?

What impression do you portray to potential customers?

Do you make a good first impression?

Are you remembered or do you fade into the noise?

These are all questions we w…

Social Media is now a big part of the marketing mix.

If you are still trying to figure out how to leverage this new and constantly changing medium, you're not alone.

Many entrepreneurs are searching…

We want to have impact in with everything we do.

As entrepreneurs, we want to leverage our time and get the best results from the effort we put into each action we perform. At times, we find ourselve…

Warning: This episode does contain vulgar language.

Excuses are not welcome to Ryan Stewman. They aren't an option.

Ryan's story is an unbelievable tale riddled with adversity. At a very early age, h…