1. EachPod

Stakeholders and Marketing Responsibility

Author
Neil Wilkins
Published
Fri 21 Mar 2025
Episode Link
https://podcasters.spotify.com/pod/show/neilwilkins/episodes/Stakeholders-and-Marketing-Responsibility-e30fncg

Stakeholders and Marketing Responsibility: The New PESTEL Approach"Rethinking Stakeholder Engagement through Ethical and Sustainable Frameworks"This webinar explores how businesses can redefine stakeholder engagement using a fresh, ethically driven PESTEL framework. We’ll discuss how marketing responsibility extends beyond customers, influencing policy, economics, social justice, technology, environmental stewardship, and legal compliance. With real-world examples, we’ll uncover how brands can balance commercial goals with societal impact.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

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