Social Psychology in Marketing, with Bo Bennett

Dr Bo Bennett joins Neil Wilkins to discuss how modern social psychology is impacting marketing and working in alignment with AI to drive positive change.

Neil and Bo discuss amongst other topics, cognitive bias, gender stereotyping and profiling in AI, to uncover things to consider when adopting human and social psychology principles in marketing strategy and tactics.

Check out Bo's work (businesses) http://archieboy.com (books) http://bobennett.com

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