Product Lifecycle and Marketing Communications
- Author
- Neil Wilkins
- Published
- Tue 21 May 2019
- Episode Link
- https://podcasters.spotify.com/pod/show/neilwilkins/episodes/Product-Lifecycle-and-Marketing-Communications-e57atq
Integrating product lifecycle and marketing communications is something I am playing with at the moment to help my clients focus. The concept is simple, yet potentially really powerful. The idea is to match the lifecycle stage of your brand, product or service with the most likely customers who will be interested at that stage. These […]
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