Power of Big Data in Marketing

Neil Wilkins introduces the concept of big data in marketing and how we can all benefit from planning data into our marketing strategies, tactics and campaigns. 

Neil shares his 6 step process for data planning and gives reasons why visualising data through a platform such as Power BI is the best way for getting business-wide engagement. 

For more information and to ask Neil any questions on this topic, email him or visit Neil Wilkins website