Personalising Marketing with AI
- Author
- Neil Wilkins
- Published
- Thu 17 Oct 2024
- Episode Link
- https://podcasters.spotify.com/pod/show/neilwilkins/episodes/Personalising-Marketing-with-AI-e2ppqj2
Key Takeaways
- AI Transforms Personalisation: Machine learning and NLP elevate marketing personalisation, improving customer loyalty and engagement.
- Start Small, Scale Fast: Begin with AI-driven recommendation systems or chatbots, then expand to predictive personalisation.
- Ethics Matter: Ensure transparency and fairness in your AI personalisation efforts.
- Track Your Results: Use metrics to refine and optimise personalisation strategies.
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