Linkedin Marketing Update 2024

Leveraging LinkedIn's Latest Features for Maximum Impact in the webinar by Neil Wilkins for Cambridge Marketing College http://marketingcollege.com/events

The State of LinkedIn Marketing in 2024

Over 1 billion members worldwide

55 million registered companies

93% of B2B marketers use LinkedIn for content marketing

Buyers on LinkedIn have 2x the buying power of the average web audience

LinkedIn's Newest Features for Marketers

LinkedIn Creator Mode

Collaborative Articles

Verification badges

Swipe-up links in LinkedIn Stories

#Hiring and #OpenToWork profile frames

Hashtags indexed in comments

More content like this at Neil Wilkins Online http://neilwilkins.online

*note that Linkedin has removed the option to toggle the Creator Mode on/off and now it's about publishing exceptional content to 'qualify' for content mode features if this setting wasn't already enabled in your account