International Marketing Campaigns

In this episode of the Neil Wilkins Podcast, Neil talks to a Cambridge Marketing College audience about the nuances of running international marketing campaigns and the considerations beyond marketing to a more familiar, local audience.

Key Takeaways to Focus on:

- Understand Local Regulations: Prioritise learning about regional marketing regulations, such as GDPR in Europe or the CCPA in California, to ensure compliance in every target market.
- Cultural Sensitivity and Localisation: Remember the importance of adapting marketing messages to local cultures and languages for better audience engagement and brand resonance.
- Leverage AI and Data Analytics: Utilise AI tools and data analytics to gain deeper insights into customer behaviour, tailor marketing strategies, and optimise campaign performance in different markets.
- Effective Cross-Cultural Communication: Develop strategies for effective communication and coordination within international marketing teams, using tools that support collaboration across different time zones and languages.

For more webinars like this, visit http://marketingcollege.com/events