Eitan Koter is the Co-founder and Co-CEO of Vimmi, a shoppable video SaaS company enhancing e-commerce. He hosts the "eCom Pulse" podcast and has two decades of experience in startups and public companies, including a NASDAQ IPO. He brings a unique blend of strategic insight and practical expertise to the conversation.
Eitan believes in founder and employee generated content and explores this with Neil as well as questions like:
Why is social commerce crucial for the future success of brands?
What current strategies are most effective for acquiring new customers?
What are the best practices for managing a successful TikTok Shop?
How do shoppable videos increase online sales and boost conversion rates?
What steps are essential for executing a successful influencer marketing campaign?
Try Vimmi for yourself https://vimmi.net/neilwilkinspodcast20
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