Growth Gears in Marketing, with Doug Reifschneider

Doug Reifschneider, Chief Marketing Officer at Chief Outsiders, advocates the difference between Big M and Little M marketing and how to avoid random acts of marketing. Doug’s mantra is ‘find a need and fill it’.

Neil Wilkins and Doug discuss Growth Gears in Marketing and how it is important to understand the difference between "little m" marketing and "Big M Marketing" because without strategy, "little m" marketing falls flat because it is what Chief Outsiders calls random acts of marketing.

To avoid random acts of marketing, Doug explains the Growth Gears and how to avoid random marketing practices.

Doug at Chief Outsiders https://www.chiefoutsiders.com/profile/doug-reifschneider

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