Ghost Writing

Ghost Writing and Tone of Voice tricks and tips. Neil Wilkins explains some things you can experiment with if you are writing online and offline content, especially if you are doing it on behalf of someone else.

“A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.” William Strunk 1918

“A ghostwriter is someone that writes copy like articles, speeches, books, blog posts, email newsletters, web copy, etc. and isn’t credited for that work. The credit goes to your client or someone in that company or business that hired you.” Elna Cain

As Neil describes; The objective is the outcome, not perfect imitation.

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