Evaluation Using SMART KPIs

Neil Wilkins describes the value and importance of creating and using a suite of both strategic and tactical Key Performance Indicators (KPIs) in your marketing, projects and campaigns.  

This webinar is part of the Cambridge Marketing College webinar series.  

“Measuring our marketing effectiveness is becoming increasingly important as global economic pressures increase. We need to spend less, get better returns, become ultra efficient and ultimately productive, to meet both immediate targets and longer term brand sustainability.”  

What To Watch For  Vanity metrics Irrelevant data What you’ve always measured Too hard to measure Too easy to measure Information without evaluation  

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