Data Mastery in AI Marketing
- Author
- Neil Wilkins
- Published
- Wed 12 Feb 2025
- Episode Link
- https://podcasters.spotify.com/pod/show/neilwilkins/episodes/Data-Mastery-in-AI-Marketing-e2up0r8
Data Mastery in AI MarketingLearn how to harness structured and unstructured data to power AI-driven insights.Introduction to Data in AI MarketingData is the foundation of AI-driven marketing.Two main types: Structured data (organised, easily searchable) vs. Unstructured data (text, images, videos).Why data mastery matters: Better insights, personalisation, efficiency, and competitive advantage.
