Data Management and GDPR

There is a delicate balance between having enough data about your customers to be an effective and proactive marketer and keeping within the law and GDPR compliance.

Here's what Neil Wilkins discusses in this episode:

Moving from third party to first data by 2023

The onus on quality and compliance

Knowing what you can and cannot do with the data

What to collect and how best to store it

Data for preparing marketing strategy and plans for the coming years

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