Copywriting Skills

Neil Wilkins explores traditional copywriting best practice as well as new digital content writing skills in this masterclass for Cambridge Marketing College.  

Neil suggests “Copy must hook, fuel interest, foster desire and provide the accessible solution to the need”  

Planning Your Copy - Create an Emotional Reaction, Think Priority Audience Persona, Where in the Audience Journey, Work with your USP, What’s THEIR Outcome, Re-use what your customers tell you, Talk without your Products and Services, Guide towards the Call To Action  

Neil's top copywriting tips - Keep a copy pot of examples you love, Actively watch and listen to responses, “Ask questions that help the reader say yes” writtent.com, Always lead with your strongest point  

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