Communicating Sustainability in conversation with Jake Backus

Neil Wilkins is joined in this episode by ex Coca Cola sustainability lead and Head of Sustainability at award winning printer Seacourt, Jake Backus, to discuss communicating sustainability.  

Key Moments: 

08:00 CSR is boring, use brand voice not PR voice

14:30 What is your right to exist?

20:10 Nobody is listening so we need to anchor in what they are interested in

20:25 Emotions drive change

24:23 Don't put sustainability first otherwise your product is probably a bit rubbish

34:20 It's your role to be ahead of your consumers

35:10 If you don't ship them a solution, you've given them a problem

36:45 Most company values aren't values, they're performance metrics

40:10 Create value for your client and your client's clients

51:20 Make a new positive contribution for society and nature and measure it  

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