Failure in the Hype- The dangers of crowdsourced bike companies

This week I dip my toes into the dangers of the hyped up crowdfunded bike companies of SpeedX and Sick Bicycle Co.  Two companies with completely different paths but in the end the same outcome.  Pinkbike and Cycling tips did great journalism on these stories.

The privateer tip this week is to pick something unique and stick with it.  Do something that will set you apart from the masses on the line then keep with it as trends change, it will help you brand yourself. 

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