In this episode of the Ground Up Podcast, Terry Barga and Roy Mangrum sit down with Jeremy Gossett, Roy’s business partner and the co-founder of Barbell Voodoo, to dive deep into the roots of one of the most recognizable fitness apparel brands in the Southeast.
From late nights and early hustles to major wins and painful setbacks, Jeremy opens up about the journey behind building Barbell Voodoo from the ground up. If you've ever wanted a behind-the-scenes look at what it really takes to grow a brand in the fitness world, this is the episode for you.
Topics Covered:
The origin story of Barbell Voodoo
The struggles that shaped the brand’s identity
Key lessons learned in entrepreneurship and branding
How to stay true to your mission when times get tough
The power of community in building a lasting business
Whether you’re into CrossFit, small business, or just love a good comeback story, you’ll walk away inspired.
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