Napkin Math
Join Sabba Keynejad (co-founder of VEED.io) and Charlie Ward (founder of Ramen Club) as they dive deep into the world of startups, AI, and the latest tech trends. These two legends of the London indie scene bring their no-nonsense, real-world insights to help founders, builders, and indie hackers navigate the highs and lows of entrepreneurship. Expect candid conversations, actionable takeaways, and the occasional hot take on where the future of business is headed.
Whether you're bootstrapping your way to success or scaling your next big idea, Napkin Math is your go-to podcast for unfiltered discussions on what it really takes to win in the startup game.
- Update frequency
- every 8 days
- Average duration
- 49 minutes
- Episodes
- 18
- Years Active
- 2025
Crazy Figma IPO, why VPNs have become VERY popular and is DeepMind the best acquisition of all time?
Today Sabba and Charlie break down the Figma IPO and speculate on which company will be the next Figma. They question whether the chat interface for AI is outdated, and debate if DeepMind might be th…
How VEED founder uses ChatGPT, Duolingo's $1billion freemium masterstroke and more AI chat
Sabba talks about how he uses ChatGPT, Charlie talks use cases for Claude Code and the duo debate whether the UK is an impossible place to bootstrap. Sabba also share lessons on hiring top talent ea…
Loveable's insane raise, how to make $1m with eSIMs and breaking down the most effective growth channels
The boys are back talking about Loveable's insane growth and $200m raise, the dangers of founder liquidity, plus more AI chat (of course). Charlie turns Sabba into BusinessGuruGPT prompting him with …
Make £26k profit with fans, Ahrefs for LLMs and print money with an AI automation consultancy
Sabba and Charlie kick things off with some napkin math on how to make £26k per year in pure profit selling fans, then dive into a the real money maker; an AI automation consultancy. They talk about …
Figma going public, SaaS lessons from 50 Cent and the business of Glastonbury (and will Ramen Club become a nation state?)
After a hiatus that included a weekend at Glastonbury and a failed recording, the boys are back, and they are on fire. They break down the business of the Glastonbury festival and some new startup id…
Small bets are a terrible idea and how VEED ranked for "AI Video Generator" (SEO Playbook)
On this episode of Napkin Math, Sabba and Charlie explain why “small bets” are a terrible idea for most founders. They unpack how VEED ranks #1 for “AI video generator” (and other competitive keyword…
SaaS lessons from Trump & Musk falling out, TikTok shop business opportunities and why you need to reinvent yourself
There’s been a major catfight on the internet this week: Trump vs. Elon. So, Charlie did what any good podcast host would do and distilled the best lessons SaaS founders can take from the drama. The …
The cost of VEED's video AI model, did Slack just kill Charlie's SaaS? and LLM business ideas
Fresh off the launch of VEEDs new AI, Sabba is excited about the company having built their own fully fledged AI model, so breaks down how much it cost to build it. Charlie, meanwhile has had some ba…
Google's impressive AI launch, Jony Ive's $6b Open AI deal and Sabba's breakfast at the PMs house
The boys have made it to 10 episodes, somehow. They are still talking about AI, this time after the impressive Google Gemini launch they discuss the possibilities (including getting a new podcast co-…
Opportunities in the running space, how to stick to ideas and Dracula's castle
Charlie is back from Dracula's castle and Sabba is back from running a marathon. They are both arriving inspired. They do some Napkin Math on the economics of the running industry and the opportuniti…
Why you aren't working hard enough, big podcast update and a hack for creating luck
After 7 beautiful episodes, the MRR show is dead. But fear not, Napkin Math is born from its ashes. Sabba and Charlie discuss the performance of the show, dig into where Sabba invests his angel money…
AI image generation opportunities, how to make an entertaining video and are trade shows worth it for VEED?
Sabba is tired after being at a trade show all week for VEED, but was it worth it? Sabba and Charlie discuss the cost and results. But there's nothing better than a pick me up recording with BBQ cris…
Making money from tariffs, bullish on the UK and the evolution of "make something people search for"
Sabba went to Sri Lanka and came back with fire in his belly. He's ready to make money from the tariffs and so he discusses with Charlie how he'd do it. This got them thinking about the lack of energ…
The $100m ARR future of VEED, 11x drama and do you need an audience?
B2B SaaS drama has got spicy recently, with both 11x and Deel making headlines. Sabba and Charlie give their take on why the companies got in hot water and if it's justified. Sabba also gives his tho…
UK vs US for startups, Charlie's new coworking space and VEED's NYC subway advertising breakdown
This week Sabba and Charlie still struggle to get their audio recorded properly* but the content is top notch. Dubbed the UK's answer to My First Million, the two kick off with debating if the UK is …
ADHD product opportunity, Third Space for martial arts and Project Europe
Charlie and Sabba are back three weeks later for their weekly podcast, bringing you some banger business ideas. The chaps dive into Exploding Topics and discuss opportunities in ADHD, creating a Thir…
Directories, a d*ck measuring app and a sure-fire $10k MRR idea
Charlie and Sabba are back, fighting through a challenging remote connection, bringing you a cracking set of business ideas. Charlie brings a few interesting product discoveries from Indie Beers in L…
(Pilot) AI pets, growth for free and why you should start a sauna
Hello and welcome to the pilot episode of The MRR Show, with Charlie Ward and Sabba Keynejad. Charlie is the founder of Ramen Club and Sabba is the co-founder of VEED.io. The duo are coming together …