Mythbusters
On Mythbusters we break down how AI technologies are revolutionising advertising with some of the sector's leading innovators and bust a few AdTech myths along the road. Host Javier Campos, Chief Information Officer of programatic automation platform, Fenestra, and author of top selling book, How to Grow your Business with AI, helps you to understand the ways in which Artificial Intelligence is shaping the advertising world, how to harness its power in your business and why these technologies are not a panacea.
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- Update frequency
- every 80 days
- Average duration
- 43 minutes
- Episodes
- 2
- Years Active
- 2024
Will AI Really Kill the Ad Agency? Myth vs. Reality
In a warning shot to the marketing industry, OpenAI CEO, Sam Altman recently claimed that AI will handle 95% of the marketing work currently done by agencies and creatives. Is this bold declaration r…
00:46:23 |
Fri 12 Jul 2024
Attribution Models - Past, Present & AI-Powered Future
Welcome to Mythbusters. In this, our first episode, we dive into the complexities of attribution modelling in AdTech, highlighting the key challenges and exploring the myth that AI can solve all attr…
00:39:44 |
Tue 23 Apr 2024
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