I'm a BIG fan of Alex Hormozi, and voraciously consume practically everything that he put out, including his books, videos, PDF's,etc.
I not only consume his teachings; I also APPLY many things that he teaches in my owe business. For example, when designing my own flagship course on "How To Rank And Rent Websites," Alex's book $100M Offers was practically a blueprint for me.
In this recording, the speakers share our understanding of the book!
Here Are Some Of The Key Concepts:
Make People An Offer So Good That They'd Feel Stupid Saying No!
How to craft a Grand Slam Offer, one so good that price is no longer a factor, because your product or service is so value packed!
You no longer offer a product perceived as a commodity, so you don't get trapped in the race to the bottom (competing on price).
For some products or services, use risk reversal, pricing high but guaranteeing exceptional service.
Properly applied, you can charge many multiples of what your competitors do, because there really IS no one who compares.
Talking to the customer in his own language
Building a powerful Lead Generating Acquisition Machine
You need to REALLY understand your target market including where they hangout
Networking online and offline, and building relationships
Using Lead Magnets
You can buy Hormozi's book off Amazon.
To see how I apply his teachings, check out my course at: https://HowToRankAndRentWebsites.com
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