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Getting Comfortable with Failure with Creative Class Group CEO Rana Florida

Author
Paul Padmore and Creative Class Group CEO Rana Florida
Published
Thu 09 Jan 2020
Episode Link
None

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 MPF Discussion with Rana Florida

Getting Comfortable with Failure with Creative Class Group CEO Rana Florida

 About Rana 

As Chief Executive Officer of the Creative Class Group, Rana Florida manages new business development, marketing, consulting, research and global operations serving such diverse clients as BMW, Converse, IBM, Cirque du Soleil, Audi, Zappos, and Starwood Hotels – to name just a few. She brings to this leadership role more than two decades of experience in corporate strategy, communications, and marketing, having directed global strategic communications for HMSHost, the world’s largest airport developer, as well as having executed marketing initiatives for such premier brands as Disney and Starbucks and events experience working with The Atlantic, The Aspen Institute and The Knight Foundation.

Well known as a writer on business and leadership – for Fast Company, Inc.com, the Huffington Post, andrecruiter.com – Rana has also served as a guest business analyst on The Today Show. and MSNBC’s, The Cycle, has been a Fox News contributor for several years, and has been featured in the Business section of The New York Times and in interviews for The Wall Street Journal, Market Watch, CNN, The Globe and Mail and other major media outlets. Her one-on-one high profile interviews have covered notables – from President Bill Clinton and First Lady Michelle Obama to tennis great Andre Agassi and NBA owner (and TV star) Mark Cuban, from chefs Jeans-George Vongerichten and Mario Batali to singer Nelly Furtado and fashion designer Tory Burch, from the United Nations Director of Girl Up to world renowned architects Peter Marino and Zaha Hadid – and many more.

Her book, Upgrade—Taking Your Work and Life From Ordinary to Extraordinary (McGraw Hill, 2013) was a ‘Business Best Seller,’ by Tattered Cover, the largest independent bookstore retailer in the U.S. and The Globe and Mail, Editor’s Pick.

On this episode of My Perfect Failure (Getting Comfortable with Failure) Rana provides insights and tips on how we can all get more comfortable with Failure and achieve much more from our lives.  Rana has interviewed noted people such as Michelle Obama, Bill Clinton, Andre Agassi and Mark Cuban.  Rana shares some of their tips and tricks they have used to propel their careers:  Some of the areas we cover:

 ·        Why People tend to avoid taking Risks?

·        How we can learn by opening up to the possibility of being wrong

·        The benefits of allowing your employees to come up with ideas

·        Rana’s fantastic book:  Upgrade: Taking your Work and Life from Ordinary to Extraordinary 

Book by Rana

Upgrade: Taking Your Work and Life from Ordinary to Extraordinary

·         https://www.amazon.com/Upgrade-Taking-Your-Ordinary-Extraordinary/dp/0071827218/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr= 

 Fast Company article by Rana

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