Episode #198 The Relationship Advantage - How to Increase Demand for Your Offer

Whether you're an entrepreneur offering transformative services or an Operational Excellence leader championing Lean tools inside a company—one challenge remains the same: getting people to actually want what you offer.

Having powerful tools, processes and services isn't enough. If people aren’t engaging with what you offer, the problem usually isn’t the tool. It’s the relationship.

Relationships open the door to creating desire and demand for your services.  Establishing know, like, and trust factors are essential for your success.  In this episode, you’ll discover 5 actionable strategies  to build trust, credibility, and desire for your tools, processes, and services—without pushing or convincing. When you focus on connection first, adoption and buy-in follow naturally. 

These relationship-building practices help you overcome resistance, boost engagement, and create a steady stream of clients and internal champions who are eager to use your tools, processes, and services—because they trust you, and they see the value.

[00:00] The Hidden Key to Demand: Why Relationships Make or Break Your Business Discover how building relationships isn’t just “nice”—it’s a strategic advantage that makes people crave your process, tools, and services.

[06:14] The #1 Mistake Entrepreneurs & Intrapreneurs Make Are you unknowingly sabotaging interest in your offers? Learn the common misstep that kills desire—and what to do instead.

[12:02] Strategy 1: The 30-Minute Connection Walk Steal this genius approach used by beloved leaders to deepen trust, loyalty, and engagement—in just 30 minutes a day.

[17:45] Strategy 2: The Information Tracker Got a bad memory? No problem. Learn how to remember details that make people feel seen, valued, and eager to work with you.

[22:58] Strategy 3: Relevant Resources Turn a simple conversation into a golden opportunity to serve—and become unforgettable in the process.

[28:11] Strategy 4: Customized Approach How tailoring your language and tools to individual preferences skyrockets their interest and investment.

[33:40] Strategy 5: The Power of Tie Backs

Discover the one relationship move that builds emotional connection, keeps you top of mind, and primes people to say yes.