Is your business a small fire or an exciting bonfire? Sure a small fire can do the job. It can keep you warm. It's running. It's OK. But a bonfire creates a party! It's a huge draw for new clients. But, it takes effort to create a bonfire. When your business is OK, you may feel a little "meh" about putting in more effort. Afterall, there's nothing wrong with "OK". When you have an idea of a BOLD business goal, but you're lacking the motivation, what do you do? This episode shines the light on 1 of 3 components of Human Motivation and how you can leverage it. What does a Watch, a Playground Plaque and a Yacht have in common? Listen in, you'll be inspired!