Leaning into you and your own tone of voice to create a professional and conversational copy with Emma McMillan of Emma McMillan Copy

Don't be afraid to repel people because by repelling people, you are also attracting your audience. In today's episode, Fiona chats with Emma McMillan of Emma McMillan Copy about the importance of having an effective copy. Not everyone's going to like what you put out. You've got to be okay with that. Tune in!