Are you avoiding emotion in your small business marketing?

In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in! 

You'll Learn How To:

• Tap into the emotional needs of your audience
• Understanding the emotional drivers in purchasing behaviour
• Utilizing customer testimonials
• Assessing marketing strategies to balance emotional and rational drivers
• Personal purchasing and emotional responses

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