S1 E6 Getting Close to Marketing Plans to Ultimately Care for Your Consumers

Okay... so this is a Solo Episode and Yes - - I can hear the collective sigh from the audience, but Hear me out...This is an important topic that I feel strongly about and I'm assuming you do too. I chat about the importance of staying close to your brands' Marketing Plans, the benefits of doing so, some ways to organize this information and also I share a few tips on how best to get a line of sight to the Marketing Plans.

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