The value of relationship cannot be exaggerated and that's why I was asked to visit a dying customer and friend

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I learned a lot about selling in my early days, like when to shut my mouth. But the best lesson I learned about selling was, that if you do it right, you will meet the nicest people in the world, many of whom will become lasting friends. Such was the case yesterday when I encountered a man who lost his job and a woman who is dying.

Email Lennie at [email protected]