The Great Deception: "I'm so sorry about my deceptive advertising....but at least it worked"
- Author
- My Car Guru...Lennie Lawson
- Published
- Tue 20 Sep 2022
- Episode Link
- None
"Oh what a tangled web we weave, when first we practice to deceive"...Sir Walter Scott.
Traditional dealer advertising is loaded with half-truths and outright falsehoods. Unfortunately, these practices have endured because they work.
The most important thing a buyer can do is to not fall for the wrong things....fall for a beautiful car that fits your lifestyle AND NOT for a false promise.
In this episode, Lennie lays out the most frequently used "deceptive phrases", what they really mean and how they can be used to take advantage of a novice car buyer.
Listen and pass it on.
Email Lennie at [email protected]
