Lennie has sold a lot of cars.....well over 75,000 over his career as a car dealer. Most of his sales were to strangers, who later became friends and repeat customers. But none of that would have happened if he had taken a lot of shortcuts, not been reliable and/or not bothered to follow-up when he had a new opportunity.
The number one reason salespeople fail is because they fail to follow-up.
The number two reason is because they see sales as a "part-time job" and refuse to take it seriously.
In this episode, Lennie talks about his biggest sale ever to a man he has never met face to face. It is a lesson in salesmanship and relationships...which go hand in hand in a successful sales career.
Email Lennie at [email protected]